Skip to main content

HOW SEO & WEB DESIGN CAN IMPROVE YOUR SALES

 Web Design SEO

It goes without saying that ranking higher in the Google search engine results pages (SERP’s) than the competition is a priority with eCommerce website owners.  But when you’re just getting started, you may not be aware of the many factors that may affect your search engine ranking.  But if people are not clicking on your URL, then you are probably missing out on sales.  Whether you are improving your current website or just launching one, the following information will be helpful where improving your sales is concerned. Find out How SEO Web Design can improve Your Sales.

Before starting any SEO web design work, do some research – you need to research targeted keywords to use in your webpage content.  Research is the key to success with any website design.  When you are researching keywords, you need to focus on 3 areas:

  • Keywords for your home or landing page and product pages
  • Long-tail and popular keywords for blogs
  • Use different keywords on different webpages

When you are optimizing the most important webpages of your blog or site, take ranking difficulty, relevancy, and search volume into consideration.  Once you have completed your keyword research, it’s time to research the competition.  As you do your research in this area, you want to focus on:

  • Keywords your competitors are using
  • Look at their website architecture
  • Origination of their inbound links

Where SEO web design Portland Oregon strategy is concerned, you need to focus on what can you do to separate your business from your competition.  This includes paying attention to popular, recently viewed, related, and top-rated products.

Identify current website problems – when auditing your site, you want to focus on specific errors and problems that need to be fixed.  The top errors to look for include:

  • Changing any 302 re-directs to 301’s
  • Re-directing 404 pages to content
  • Updating duplicated content on webpages, meta descriptions, and meta titles

Once you have corrected the bigger errors and problems mentioned above, monitor your website’s speed.  If it takes too long for your site to load, potential visitor traffic will go on to another website.  In many cases, those faster loading sites might be your competitor’s.  If it takes more than 4 or 5 seconds for your site to load, you might want to consider purchasing additional server space.

On-page optimization – this is probably the most important aspect of Portland SEO web design that is sales related in nature.  Granted off-page SEO or link building is important.  But your on-page optimization enables you to convert visitor traffic to sales when they have followed those off-page links to your website.  Remember, on-page optimization involves the actions and practices taken on your website to help it achieve a higher ranking, including:

  • Customer Reviews – pay attention to these as you can increase your sales conversion rates by listening to your customers
  • Internal Linking – linking certain pages or your site with other pages
  • Keyword Optimization – strategic locations for keywords include headers, image alt tags and file names, Meta descriptions and titles, page titles, paragraph copies, product descriptions, sub-headers, and URL’s
  • Mobile Version of Website – just as many individuals use their mobile devices to browse and make purchases, so make your SEO web design mobile-friendly
  • Site Structure – if you have a great site architecture, it can dramatically affect conversions, rankings, and site usability
  • Social Media Integration – without this, you cannot engage your audience, grow your community, and share your content effectively
  • Usability – customers will repeatedly visit your site if it has good usability

Where on-page optimization is concerned, you are in control.  But in order to achieve the best control, you need to focus on the above elements.

For Further Details Contact Us On SEO Web Design Cloud1Marketing.

Location: Portland, OR, USA

Comments

Post a Comment

Popular posts from this blog

BEST WEBSITE BUILDING PLATFORMS

    There are two basic types of website-building platforms or software applications – one type is called   source-code editors   and the other is called   “what-you-see-is-what-you-get”   or WYSIWYG.  Both have certain advantages and disadvantages to consider.  What complicates the issue is that there are so many of these available on the market that selecting the best one can oftentimes be challenging if not totally frustrating.  However, the following information will be helpful so you can make a well-informed decision. BEST WEBSITE BUILDING PLATFORMS Search online and make a list  – start by searching the internet for the best website-building platforms or software applications and compile a list of 6 to 10 to compare.  Once you have your list completed, start researching each one thoroughly to see which ones offer the best value and quality for the money.  You should also read several online consumer reviews in order to h...
Post a Comment
Read more

HOW ARE WEBSITE DESIGN AND DEVELOPMENT RELATED?

  WEBSITE DESIGN AND DEVELOPMENT RELATED? One of the mistakes that individuals commonly make when discussing aspects of the online world is how they use the terms  website design  and  website development  interchangeably.  Not only is this a mistake, but it is also the focal point of numerous debates when discussing these two common yet distinctly different topics.  Yet they are interrelated in a number of ways, especially since you can’t really have one without the other.  The only way to learn how they are related is to understand how they differ. How is Website Design and Development related? Consider the Job Differences In order to create a professional-looking website, you need a  website designers portland .  This person employs graphics along with graphic design (key terminology here) to create a website’s appearance or looks.  The designer marries the design with the code or coding necessary that brings the website to life...
Post a Comment
Read more

Web Design Portland And Seo Marketing

  Web Design Portland Oregon  With the recent economic downturn of 2008-09, many small businesses have found it increasingly more difficult to survive because of how intense the competition is. Ironically, they comprise over 65% of all the companies in the US today as well as being the largest employment sector in this country as well. Ever-increasing numbers of consumers are using the internet every day to find the products or services they are looking for. Taking this into consideration, small business owners can ill afford to fall behind their competitors. So if you are one of those smaller local businesses that haven’t launched a website on the internet or need to upgrade your current one, you may get left out in the dark. Your best solution may be to hire the services of a high-quality website design portland oregon to develop a professional-looking website for your business.  So call in Cloud1Marketing service and we’ll be pleased to assist you with your custom ne...
Post a Comment
Read more